Everything Is Disgusting. Part 2.

"Phlush!" screamed Johnny, wetly spitting the fish out his mouth.
"What?" said Eggbert, putting down the bucket of fish and scrambling to get out his notepad and pen so he could write down Johnny's creative gem.
"Plush you fool! Plush!" Eggbert wrote down the word "Plush" hoping this was an actual idea and not another game Johnny was playing.
"We'll make the entire range into plush toys! Kids love plush! More fish Eggbert!" Eggbert threw another fish at Johnny, missing hopelessly, he scribbled down the words "Entire range made out of plush."
Eggbert hoped that at some stage, Johnny would tell him exactly what it was they were supposed to be brainstorming.
"It's a new range of children's deodorant. Children smell like shit ergo children's deodorant. We'll make the new bottle out of plush and give them character and personalities. Maybe a bunch of snakes or other creatures who go "SSSS" when you apply pressure to their heads."
"Genius Johnny"
"Superb"
"I'll get on the horn to the suppliers immediately."
"I'll set up a brain storm to work out what other creatures we could use."
Johnny thought things and when he did, people ran to make sure they happened. Such is the job of a creative mastermind.
Eggbert spent the rest of the morning briefing the designers on what to scamp up for the client. "Snakes you say?" said Bradley, the lead designer, picking up his marker pen and sticking his tongue out. "Yes, snakes. Friendly ones that go "SSSS" when you apply pressure to their heads. I've worked out some names for them but I think right now we should just present the concept."
"mmmm…Ok." Bradley walked slowly back to his Macintosh, tapping his pen as he walked going "SSSSS"…."Friendly snakes"…."SSSS"…
"Eggbert you fool! Get in here!" Johhny yelled across the studio, Eggbert dropped his coffee all over the sandwich lady and ran towards Johnny's office. "Yes master?" he said.