Everything Is Disgusting. Part 1.

"I'm not feeling creative enough yet, Eggbert. Throw another Koi in the tank." Eggbert picked up the bucket of fish and tipped another of them into the sensory deprivation chamber which held his master. If Salvador Dali ever made soup, this is what it would look like. A mixture of exotic rubber ducks, an eel, three Koi and a blow-up doll floating around in the dark water, occasionally bumping up against Johnny Ketch, creative mastermind and ruler of the advertising world. Or so, many thought. Those who worked for him at least. And one or two people he made a point of telling on a daily basis. His girlfriend, for example. "I am a creative mastermind and ruler of the advertising world!" he would say.
"Yes" she would say, "Sure".
"Hmmm" said Johnny. "It would appear that perhaps I've overdone it with the ducks this time."
"Would you like me to take some out?" Asked Eggbert, preparing to get into the bright orange wetsuit that Johnny had told him to wear whenever he got into the tank. Apparently, if he didn't wear the suit, Johnny might mistake him for a rogue idea and wrestle him to the bottom of the tank where he would choke the life out of him and rise to the surface with his prize in-between his teeth. At least that was what Johnny had told him. Eggbert was not a small man by any means and there was more than a slight chance that he could take Johnny in a fair fight. Johnny, however, never fought fair. The fight might start out fair, in an empty room, with locked doors but by the end of it, the poor bastard who had challenged Johnny to the alleged fair fight, would find himself strung upside down with Christmas decorations, an apple in his mouth and the strange desire to visit Cuba for a long, long time.
"No Eggbert, it's ruined, I can no longer be creative here. Prepare the Dawn Wing."
"Yes Master." Eggbert was a junior copywriter. He had taken this job in the hope that he might learn something from the great Johnny Ketch. So far, he had learned that 7 rubber ducks in a sensory depravation tank was too many. That and Johnny had a thing about being called "Master".

The Dawn Wing as described in the "About Johnny Ketch" book Eggbert had been given, involved hanging Johnny over the edge of the huge Ketch & Co Advertising Agency building by his feet and throwing fish at him. Catching the fish in his teeth would inspire him, as the theory went, and result in the most creative advertising campaign ever imagined. Eggbert flip-flopped the fish into the bucket and wondered weather he should use the live Koi or get some new but very dead fish from the grocer down the street. Live fish were probably more creative he surmised and so he took the Koi over to the side of the building where Johnny was waiting in a pink batman costume.